The Mission Statement
Moorestyle is a local salon that specializes in areas very few are skilled at. Founded in 2018 by “the hair artist” Frederick Moore, the Paul Mitchell graduate uses his versatile skills for a better cause. The mission statement of Moorestyle is, “restoring confidence one strand at a time.” With his successful salon and years of honoring the mission statement, Moorestyle is known for restoring the confidence of many. So what’s his unique specialization? Wigs. In other words, custom units and installments.
Providing for both men and women, Moorestyle creates custom wigs to ensure clients look and feel their best. The best part is that the people that enter the salon walk out with the confidence they may have lost due to hair loss. Although female hair care services are common, the same type of care for men is not. This is what makes Moorestyle one of a kind.
Interview with the CEO: Frederick Moore
What made you start Moorestyle?
While attending school, I always sought out additional education opportunities. During this time, I took a non-surgical hair restoration class to learn how to install hair units for people experiencing hair lost due to cancer, alopecia, and numerous other conditions. After taking the class and learning all the new techniques, I was eager to put them to the test. However, since I was a student, I lacked the clientele to actually perform the service, so I began to practice on mannequins and post my work on social media.
I began to receive a lot of positive feedback and eventually I had many people contacting me from out of state inquiring about the work I was doing. That caused me to think outside the box and figure out a way to service these people. Through much trial and error, I took the techniques that I learned from the class and tweaked them so that I could start making wigs to send to clients.
Originally, when I started Moorestyle, it was a way for me to express my creativity through hair without just being a regular hairstylist. The number of messages that I receive from clients thanking me for giving them the confidence to live a normal live and be social without the shame of people staring at them or having to cover their heads to avoid stares truly keeps me going.
Now that I am a licensed cosmetologist in Michigan and Georgia, I have been able to teach classes to other professionals, so that they can also offer these services to their clients. I believe in using my blessings to be a blessing to others.
Any personal tips for emerging entrepreneurs?
My biggest tip for running a successful business and being an entrepreneur is to set goals, put things in writing, and set goal dates. This has been very beneficial to me in my business. This allows you to physically see the task you need to complete to reach your goal and to organize them instead of just having a million thoughts floating around in your head.